For Needle & Note, I designed an innovative and engaging packaging concept aimed at encouraging unboxing videos. The box, meticulously crafted to resemble a record player, features a moveable record and needle, transforming into stylish wall art post-unboxing. This design combines functionality with aesthetics, ensuring a sturdy and secure delivery for vinyl records. The sleek black exterior, accented with pops of vintage orange, creates a visually appealing, retro feel. The packaging not only emphasizes safety but also enhances the unboxing experience, perfectly aligning with the tastes of young, music-loving adults who appreciate physical media and alternative culture. The Needle & Note logo, depicting a vinyl record emerging from an envelope, reinforces the brand's commitment to safe and stylish record shipping.

The Needle & Note box is designed to captivate from the moment it arrives. The exterior is sleek and all black, adorned with the distinctive Needle & Note logo prominently displayed on the top. The edges of the box feature a striking vintage orange trim, adding a pop of color and a retro vibe. On the back, the company's mission statement is thoughtfully printed, reinforcing their commitment to safe and stylish record shipping. Upon opening the box, you'll be greeted by an interior that ingeniously resembles a record player or turntable. The design includes a moveable needle and a removable record, which doubles as a thank you card and a 20% off coupon on one side, and unique Needle & Note artwork that can be hung on your wall on the other. The overall aesthetic is sleek and retro, blending the smooth black finish with vibrant orange accents. Ensuring the highest level of protection, the record itself is nestled within two inches of foam, guaranteeing it arrives undamaged every time. This combination of style and security makes the Needle & Note box an ideal choice for vinyl enthusiasts.

Box Diecut

The diecut design of the Needle & Note box is meticulously crafted to provide both functionality and visual impact. The structure is designed to mimic the appearance of a record player, with the box opening to reveal an interior that mimics the turntable setup. The diecut allows for smooth, hinged opening of the top, while the sides and edges are carefully shaped to create a sleek and secure fit. The removable record is integrated into the design with a custom diecut slot, allowing it to easily slide in and out, while also serving as a visual focal point. The moveable needle feature is cleverly incorporated into the diecut structure, ensuring it stays in place when not in use, but can be repositioned to simulate a real turntable experience. The foam insert, precisely cut to cradle the record, fits snugly within the diecut cavity, ensuring maximum protection during shipping. This thoughtful, custom diecut layout not only enhances the unboxing experience but also elevates the box as a piece of art that users can display and enjoy. The entire design was engineered to be as secure as it is visually engaging, ensuring both safety and style in every delivery.