The Goal
Flamenco's Cereal is crafted for the vibrant, fun-loving individual who delights in fruity cereals. Flamenco's aims to create an engaging and appealing cereal brand that stands out on the shelves, targeting both children and their health-conscious parents. Flamencos Cereal is positioned to compete with established brands like Fruit Loops, offering a tropical twist that infuses breakfast with a burst of fun and color. The brand identity revolves around an energetic and lively aesthetic, capturing the essence of tropical fruits and playful morning routines.
Box Visuals
The Flamencos mascot features dynamic, hand-drawn elements that illustrates a fun laid back flamingo who exudes the feeling of a tropical get away. The lushness of tropical environments in the background of the box adds onto the feeling. The typography is bold and whimsical, ensuring high visibility and instant recognition.
Box Diecut
The diecut design of the Needle & Note box is meticulously crafted to provide both functionality and visual impact. The structure is designed to mimic the appearance of a record player, with the box opening to reveal an interior that mimics the turntable setup. The diecut allows for smooth, hinged opening of the top, while the sides and edges are carefully shaped to create a sleek and secure fit. The removable record is integrated into the design with a custom diecut slot, allowing it to easily slide in and out, while also serving as a visual focal point. The moveable needle feature is cleverly incorporated into the diecut structure, ensuring it stays in place when not in use, but can be repositioned to simulate a real turntable experience. The foam insert, precisely cut to cradle the record, fits snugly within the diecut cavity, ensuring maximum protection during shipping. This thoughtful, custom diecut layout not only enhances the unboxing experience but also elevates the box as a piece of art that users can display and enjoy. The entire design was engineered to be as secure as it is visually engaging, ensuring both safety and style in every delivery.